“Marketing” nas matrizes curriculares dos cursos de Arquivologia da região nordeste do Brasil

Abstract/Résumé/Resumen

It analyzes the subjects that approach the Marketing theme in the curricular matrices of the Archival courses offered by UFBA, UFPB and UEPB in the northeast region of Brazil, in the classroom modality. It also highlights the importance of marketing, whether traditional or digital, as it has the purpose of disseminating the products and services offered by the information units. The methodology used was exploratory research, of the bibliographic and documentary type, with a qualitative approach. It was used asa sample in the investigation, the Pedagogical Political Projects of Courses (PPCs) available on the internet. As a result, it was found that, in the curricular matrices of these courses, marketing brings a differential in the training of future professionals, although it is approached in a primary way. However, by inserting this theme more properly, it is possible that it becomes an efficient and effective tool for the various actions to be used by future archivists.